First published on Mission Local
Upstart # 1 Sales!
January 12, 2015 2:34 pm
I’ve just survived my first week as a saleswoman—urging local businesses to buy memberships in Mission Local and promoting ML with readers, too.
It hasn’t been pretty.
All my life I’ve avoided my family’s business. And now, here I am, in business and, of all things, selling. If my dad were alive, he’d be having a good laugh.
Quick background: I started Mission Local as a project at the UC Berkeley’s Graduate School of Journalism where I am a full professor, where I hold an endowed chair. But my real passion for the past six years has been this site. So when the school announced last year that it would stop year-round funding Mission Local (as well as the other hyper-local news sites), I decided to spin it off. READ MORE
Upstart # 2, Feeling the Love (or Not)Posted January 19, 2015 10:45 am
There was big news last week: Mission Local is getting a hotdog named after it next month! If customers order the Mission Local hotdog only 360 times, Los Shucos, the Guatemalan hot dog café on 22nd Street will buy a $360 Mission Local business membership.
I’m now calling this marketing maneuver the Shucos move because it’s so damn clever – not an out-and-out rejection of my sales pitch, but a way to keep the conversation going and, not incidentally, boost its own sales. (For those of you just catching up to this column, I’ve jumped into selling Mission Local business memberships because doing so is part of our business model to stay alive and moving from professorship/editorial to selling is such a new...Read more